Branding

Brand Surveillance and Analysis

A living identity that monitors its own usage — tokens, guardrails and an audit dashboard in one kit.

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Client

Meridian Labs

Year

2026

Service

Branding

A monitoring product needed an identity that read as serious without feeling cold. We built the brand from the data outward — the mark is derived from a signal trace, and the palette holds up in both the marketing site and the dense product UI.

Delivered as a full system: logo suite, type scale, colour tokens, iconography and a component library the in-house team now extends without us.

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